Marketing / Marketing Research
Since 1997, CFU has been a trusted leader in client and employee perception research, specializing in in-depth, conversational qualitative telephone interviews. We are non-AI. Through person-to-person communication, we uncover the underlying causes of issues and help organizations gain a clear understanding of both their strengths and areas for improvement. We obtain insights that internal and web-based methods to obtain feedback miss. CFU delivers thorough executive analysis and practical recommendations that drive meaningful change and enhance performance.